Project 1: Museum Redesign

Museum of Sex

The Mission of the Museum of Sex is to preserve and present the history, evolution and cultural significance of human sexuality. The Museum produces exhibitions, publications and programs that bring the best of current scholarship to the widest possible audiences and is committed to encouraging public enlightenment, discourse and engagement.

Established: October 5th, 2002

Location: 233 Fifth Avenue (@ 27th Street)
New York, NY 10016

What It Showcases/ What It’s Known For: “Since its inception, the Museum of Sex has generated over 30 exhibitions and 6 virtual installations, each in keeping with the Museum’s mission of advocating open discourse surrounding sex and sexuality as well as striving to present to the public the best in current scholarship unhindered by self-censorship. With each new exhibition, lecture series, event and publication, the Museum of Sex is committed to addressing a wide range of topics, while simultaneously highlighting material and artifacts from different continents, cultures, time periods and media.”

“The Museum’s permanent collection of over 20,000 artifacts is comprised of works of art, photography, clothing and costumes, technological inventions and historical ephemera. Additionally, the museum houses both a research library as well as an extensive multimedia library, which includes 8mm, Super 8mm, 16mm, BETA, VHS and DVDs. From fine art to historical ephemera to film, the Museum of Sex preserves an ever-growing collection of sexually related objects that would otherwise be destroyed and discarded due to their sexual content.”

Design has played a pivotal role in both exhibition development and execution, with world-renowned design firms such as Pentagram Design Inc., Casson Mann and 2×4, helping to transform the galleries and historic building over the last six years. The museum’s building, built in the area of New York formerly known as the “Tenderloin,” a district of NYC made notorious by the 19th century for its bordellos, dance halls, theaters and saloons, serves as a New York City land marked site.

Font used in logo has been customized but most closely resembles Good Headline Pro Extended in Ultra.

New York In Neon (below)

My Initial Thoughts and Possible Directions

Thumbnails:

3 Logo Designs: Rough Draft

First Set

Second Set

Third Set

Final Logo Design:

First Rendition (below)

Second Rendition (below)