Bringing It All Together
Identity Systems, Brand Guidelines & Collateral Materials
Final Project | Corp. ID | Spring 2021
I will be using the logo I created for the Museum of Sex as the base for the following project.
10 Letterhead Examples:
10 Business Card Examples:
3 Questions:
Are there any modifications that you think I should make to my original logo, in order to make it stronger?
Is the color palette still working for everyone? I know it's somewhat muted, do you think that could be a challenge going forward with branding?
I’m thinking about doing a subtle gradient on the back of the letterhead. Do you guys think this is a good idea and do you think the current color palette would lend itself well to that choice?
Letterhead & Business Card Roughs:
Brand Guide First Rough:
First Finish:
Mockups:
Brand Guide Book:
Mockups:
Final Finish:
Letterhead and Business Card:
Mockups:
Brand Guide Book:
Book Mockups: