Logo/ Branding I Love and Hate

A Logo/ Branding I Love: Thinx

A Logo/ Branding I Hate: Microsoft Edge/ Internet Explorer

In 1995 Microsoft introduces their new internet browsing software, Internet Explorer. At the time the logo was some simple sans serif lettering, set back on an angle, with a realistic image of the earth tacked onto the end. While this logo for the time was not terrible, it was largely ineffective due to the many elements attempting to be represented on such a tiny scale. Over the next few years Internet Explorer’s logo would change in layout but stay relatively similar to the original. It wasn’t until 1997 that the brand changed form a heavy, text centered logo, to just a symbol. From there, Microsofts Internet Explorer, now called Edge, has been through the wringer in terms of design changes.



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